Box Office, News
21 September 2011

All three new releases were powerless in front of the supremacy of The Lion King, which have a limited two weeks 3D re-release – the same strategy was employed with the double feature of Toy Story & Toy Story 2, but it was so lucrative Disney left it in theatres for 5 weeks; since The Lion Ling more than doubled the opening weekend of that previous re-release, expect it to stay a little more than two weeks in theatres. Being one of the most beloved animated film of all time, and arguably the best animated film of the last 20 years this side of Pixar, it should come to no surprises that The Lion King comes in first position with an impressive $30 million opening weekend. In term of re-release, this is one of the best weekends there ever was, though it is less than the special edition of Star Wars did in 1997, with $35 million. It is unfair to compare both though, as The Lion King had merely a 3D treatment, while Star Wars had several modifications, and was released in anticipation of the new trilogy. The Lion King is re-released only in anticipation of the Blu-ray and 3D Blu-ray release that’s set for October 4th. It helps that the DVD went out of print many years ago, pushing forth the anticipation for this re-release. It is also a good opportunity for a younger audience to discover this Hamlet retelling. How well will it hold though? The double feature of Toy Story lost only 37% in its second weekend, and The Lion King will certainly benefits from being released in September, with few kids movies coming in the upcoming weeks (the more important one being Puss in Boots in November, but The Lion King should’ve left screens by then). Continue Reading